Meet the Coaches

Coach Robert “Rob” Loehle, a native of Vancouver, Canada, brings a wealth of basketball experience, leadership, and passion to the Simi Valley High School basketball program. A lifelong student of the game, Coach Rob’s journey from a standout high school and college athlete to a respected coach and program director reflects his deep commitment to developing young athletes both on and off the court.

Coach Rob enjoyed an outstanding high school basketball career at one of British Columbia’s top High School powerhouse programs, earning recognition for his skill, leadership, and dedication to team success. He began his collegiate playing career at a junior college in Baltimore, Maryland, before returning home to Vancouver to complete his university education and basketball career closer to family and friends. While majoring in Criminology, Rob’s enthusiasm for teaching and mentoring young athletes continued to grow—he began coaching youth teams in local community leagues and later advanced to coaching at the highest levels of club & private high school basketball in British Columbia.

His passion for developing players and serving his community led Coach Rob to found West Coast Basketball in 2012, a premier grassroots club program in Vancouver that provides elite training, structured competition, leagues and national exposure for male and female athletes ages 5–18. Under his leadership, West Coast Basketball has helped dozens of players earn collegiate opportunities across North America. Today, as the Executive Director of West Coast Basketball, Coach Rob oversees operations and a team of club coaches for both the Vancouver and Simi Valley locations, ensuring that his mission of creating pathways for student-athletes continues to thrive.

In addition to his extensive coaching background, Coach Rob has demonstrated a strong commitment to community building. He has worked within the parks and recreation sector, even self-funding and developing privately owned recreational facilities to expand access to youth sports programs. His dedication to providing safe, organized, and inspiring environments for athletes has made a lasting impact in every community he’s served.

Now a proud Simi Valley resident, Coach Rob and his family have embraced their new home. He is the proud parent of two sons—Isaiah, 8, and Dominic, 16. Dominic, currently a standout junior at a private Los Angeles high school who holds a 4.0 GPA, Dominic is recognized as one of the top players in his age group in the state and in Canada and where he is also a member of the Canadian National Team Program. The Loehle family’s shared love for basketball and commitment to personal growth exemplify Coach Rob’s belief in developing not only great athletes, but great people.

With over 18 years of experience coaching at the varsity and club levels in Canada and the U.S., Coach Rob has built an extensive network of prep, collegiate, and professional basketball contacts. This network provides invaluable opportunities for Simi Valley student-athletes seeking to continue their athletic and academic journeys beyond high school. His energy, vision, and mentorship are assets that elevate the SVHS basketball program and inspire players to strive for excellence in every area of life.

More than just a coach, Robert Loehle is a teacher, mentor, and community builder whose dedication to the game and to young people stands as a testament to his lifelong mission—to use basketball as a vehicle for growth, character, and opportunity.

Coach Shana Moore is in her 4th year coaching at Simi Valley High School and her 12th season coaching at the high school level. Prior to coaching at Simi, Coach Shay coached the lower levels at Royal High School over 9 seasons. Coach played collegiate basketball at California Lutheran University from 2008-2012 and participated in the NCAA Division III tournament her senior year. Coach Shay graduated with a bachelor degree in Communications and a minor in Sociology. As an alum of Royal, she is the first four year varsity starter in any sport in the school’s history and helped lead the Lady Highlanders to back-to-back league championships in 2007 and 2008 her junior and senior years. Her previous coaching experience consists of coaching 11 years with Hardwork Basketball, one year as the head coach of the JV Lady Highlanders, and helping with various recreational teams.